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Job Title: Performance Marketing Specialist
Working Hours: CST

About the Role:

Join Pavago's client, a top-ranked digital marketing agency. They specialise in high-impact digital marketing strategies, custom websites, and creative branding for small to midsized businesses across industries such as construction, retail, tourism, medical, and ecommerce.

As a Performance Marketing Specialist, you’ll be responsible for executing paid advertising campaigns across platforms like Google Ads and Meta Ads. In this internal-facing role, you'll transform strategies developed by our Marketing Strategists into high-performing, results-driven ad campaigns. You'll also identify growth opportunities and help us stay ahead of digital marketing trends.

Responsibilities::

• Campaign Management: Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok, X/Twitter a plus).

• Strategy Execution: Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing to drive results.

• Budget & Goals: Manage campaign budgets, define goals, and align ad performance with client objectives.

• Analytics & Optimization: Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities.

• Collaboration: Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms.

• Innovation: Research new advertising opportunities and share findings to enhance our collective team knowledge.

Requirements::
Experience::

• 3+ years in digital advertising, including hands-on campaign management across multiple platforms.

• Experience working remotely or within distributed teams preferred.

Technical Skills::

• Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics.

• Skilled in troubleshooting tracking systems and ensuring reporting accuracy.

• Familiarity with Looker Studio and other marketing tools (SEMrush, etc.).

• Strong email communication skills—able to explain technical concepts clearly to non-technical clients.

• Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates.

• Strong verbal and written English communication skills.

Soft Skills::

• Strategic thinker with attention to detail.

• Data-driven with strong analytical capabilities.

• Highly organized with excellent time management.

• Collaborative and proactive team player.

• Adaptable problem-solver who thrives in fast-paced environments.

• Enthusiastic and passionate about digital marketing.

Why You’re a Perfect Fit::

• You’re excited about the impact of digital advertising on small and medium-sized businesses.

• You’re curious and constantly looking for new tools, trends, and strategies.

• You enjoy collaborating with diverse teams and sharing insights.

• You value flexibility, autonomy, and delivering measurable results.

• You thrive in remote work environments and are available during U.S. Central Time business hours.

Interview Process::

• Application Review: We’ll review your resume and qualifications.

• Initial Screening: Introductory video call with our Talent Team.

• Technical Interview: A detailed conversation with our Digital Advertising Lead.

• Final Interview: Meet with senior leadership for a culture fit and collaboration discussion.

• Offer Stage: We’ll extend an offer to the best-fit candidate.

Apply Now::

Ready to grow with a leading digital marketing agency?

Submit your resume highlighting your relevant experience and why you’re excited about this opportunity.